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Chapter 40<br />

Advertise Outdoors<br />

if you get any lift in website traffic. Be careful of letting the vehicle wrap<br />

companies do the wrap design for <strong>your</strong> car. Sit down with <strong>your</strong> graphic<br />

designer and come up with some concise, uncluttered vehicle wrap concepts<br />

<strong>first</strong>.<br />

A Final Word on Advertisement Design<br />

Tacky graphic design can do damage <strong>to</strong> <strong>your</strong> brand image. Good looking<br />

design can instill trust and authority <strong>to</strong>wards new prospects – so don’t<br />

skimp on the design of <strong>your</strong> outdoor advertising. Remember, you’re not just<br />

building a business, you’re building a brand, so think about how you want <strong>to</strong><br />

look <strong>to</strong> the rest of the world.<br />

Hopefully, at this point in <strong>your</strong> business journey you’ve partnered or hired a<br />

good graphic designer or someone with a good eye for design. This is a key<br />

secret that most small business owners fail <strong>to</strong> realize and what could mean<br />

the difference between you making <strong>your</strong> <strong>first</strong> <strong>sale</strong> or not making any <strong>sale</strong>s.<br />

233

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