50-ways-to-make-your-first-sale

Chapter 35
Get Going with Tradeshows
Start by Making them Happy
Consider stocking up on items like stickers, t-shirts, pins and other
promotional items that consumers might appreciate. But think creatively,
what would your target consumer really like? You want to give them
something they will talk about.
After you have given out your swag to these lurking evangelists, get in the
habit of having them Like your Facebook page on the spot, or get them to
sign up for your mailing list. Remember, these are people you want to keep
marketing to for years down the road. So bring a laptop with you so that you
get people to sign up for your newsletter or Like your Facebook page.
If you’re selling products at your booth, consider giving your new customers
an instant discount for a Like or an email sign up. Don’t get overly excited
about sales at the trade show and forget to add them to your lists, being able
to remarket to them will bring you much more revenue in the years to come.
Industry Networking
Trade shows are really about networking and building relationships with the
right people in your industry.
Here are some of things to look out for at a trade show:
• Manufacturers / companies that white label – We can’t emphasize
the power of branding enough. If you can provide your customers
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