50-ways-to-make-your-first-sale

Chapter 39
Distribute Flyers
Scaling
If you want to try a larger flyer campaign and cover more ground, it’s good
to think of it as a mini science project. Before you make a new flyer with a
new promotion you should try the exact same flyer again, this time sending
it to 10 times the number of new prospects than before.
The reason for this is simple: with an expanded reach, you have even better
data on how effective your baseline flyer is. If you send the flyer to 1,000
homes, you’ll have a more accurate conversion rate of that first flyer.
You’re also going to want to hire someone or a company to deliver the flyers.
At 1,000 homes – it’s no longer worth your time to kick rocks. There are a lot
of businesses that do flyer delivery for you – so simply do a Google search
to see who offers the service in your area. Of course this will increase your
costs and you might not get the same results. And that’s exactly why it’s so
important to test and measure.
Testing Your Flyers
The next step is testing your flyer. Over the next few campaigns, test things
like:
• Copy – Change the wording of your flyer.
• The Offer – Try a more compelling offer.
• More than one offer – Try multiple offers, but be incremental when
adding offers. Your tests will be much easier to gain insights from.
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