50-ways-to-make-your-first-sale

Chapter 21
Start Your Own Blog
Creating Exceptional Content
Many corporate business blogs will usually pump out very boring content
that doesn’t get much attention. So don’t look to them for examples. Articles
like “XYZ company’s fifth birthday office party” and “A day in the life of an
XYZ employee” just doesn’t do much for attracting new customers. However,
creating exceptional blog post topics is quite easy. Let’s go into how you can
create a list of topics that will win you traffic and new customers.
WHAT ARE SOME COMMON QUESTIONS YOUR
CUSTOMERS ASK?
Answering common questions in the form of long detailed blog post
always makes great content. Look through old emails to see what recurring
questions arise. You can also survey your customer using surveymonkey.
com to help fish for content ideas.
CREATE “HOW-TO” CONTENT
If you want to jump right into making content, then the easiest type of
content to tackle is “How-To” posts. Just explain how to do something
that’s a common task for your customers. For example, Lowe’s does
an exceptional job at providing “how-to” content that helps its target
customers maintain and beautify their homes. When you visit, you’ll find
posts like:
• How to Install a Toilet
• How to Operate a Chain Saw
• How to Make a Poinsettia Bloom Year After Year
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