50-ways-to-make-your-first-sale

Chapter 5
Inspire with Pinterest
Creating “Smart” Boards
When you pin an image in Pinterest, you can assign it to a “board.” It’s better
to create boards that focus on a specific theme. For instance, if you run an
online surfing shop, you might want to create one specific board on “1960’s
Longboards” and another called “Classic Fishes” (fishes being specific retro
surfboard shape).
It turns out that when you assign themes to your boards, you tend to attract
more interest. To give you some ideas for your online store, you could create
boards representing:
• Holiday gift ideas (Christmas, Valentine’s Day, Mother’s Day etc.)
• Back to school
• Specific themed vacations
• Clothing ensemble themes
• Gifts for your boyfriend
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