50-ways-to-make-your-first-sale

Chapter 27
Buy Banner Ads
3 Test – The first banner ad you ever put up should be the only case
where you see if it sticks. From there you need to iterate on your
message, destination pages and artwork. You need to measure and
keep track of what ads have the best effect with your web analytics.
It’s not only a video game, it helps drive home their message that the Golf can
make it through an unexpected route.
Banner Ad Placement
Now that you understand that creative ads often perform better than boring
ads, the next ingredient to banner ad success is determining what websites to
place your ads on, and where on those sites your ad should be located.
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