50-ways-to-make-your-first-sale

Chapter 37
Use Print Ads
CHAPTER 37
Use Print Ads
In the age of online advertising where you can calculate your return
on investment to the penny, suggesting print advertising may seem
quite unusual. Especially when magazines are getting extremely thin and
newspapers are going out of business.
That’s exactly why we’re suggesting it.
If there has ever been a greater time for print advertising, it’s now. In
other words, it’s a print advertiser’s market. Believe it or not, in many
circumstances you can practically call the shots when it comes to negotiating
rates.
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