50-ways-to-make-your-first-sale

Chapter 2
Network on LinkedIn
them as well. Having them see your accolades, awards and credibility
may strengthen their trust in you and your business.
It’s really important to only make connections with people you know or have
met in the past. Don’t add people you don’t know or have no connection to
at all. Not only does LinkedIn frown upon adding people you don’t know, it
also lessens the effect for when you broadcast your messages.
How to Complete Your Profile
Your LinkedIn profile is basically an online resume. You’re going to want to
fill out your past job experiences and of course, what you are up to now.
A lot of people will read your “summary”. So spend time crafting something
engaging about your new business venture. Here are some things you can do
to spice it up:
• Tell a story– Stories are much more fun to read than your typical
resume jargon. Humans have evolved to remember things via story
telling.
• Clearly express your unique selling proposition – It’s vitally
important to clearly convey to people why your online business is
different and stands out from the rest.
• Tell people how they can help you – At first this advice may sound
a little self-serving. But in a networking environment it’s perfectly
acceptable to let know people know what kind of customers you’re
looking for. Doing this actually increases the power for other people
to conduct effective networking with you. They will know who to
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