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Chapter 32<br />

Sell Whole<strong>sale</strong> <strong>to</strong> Other Retailers<br />

CHAPTER 32<br />

Sell Whole<strong>sale</strong> <strong>to</strong><br />

Other Retailers<br />

Sometimes you’ll find that selling directly <strong>to</strong> consumers may not be<br />

<strong>your</strong> forte or hasn’t yielded the same results you were expecting.<br />

Before you give up, you might want <strong>to</strong> consider moving up the supply chain<br />

and start distributing <strong>your</strong> own products (or even other products from other<br />

companies) <strong>to</strong> other retailers. Usually, due <strong>to</strong> the increased volume you’ll<br />

be selling, <strong>your</strong> revenues will grow much faster, but it is a different kind of<br />

business and it takes some getting used <strong>to</strong>.<br />

The hidden advantage is not only do you open the possibility of growing<br />

<strong>your</strong> cash flow, you are allowing other businesses <strong>to</strong> take part in the<br />

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