50-ways-to-make-your-first-sale

Chapter 45
Do Affiliate Marketing
• ShareASale
• LinkShare
• Affiliateprograms.com
Building Your Own Tracking System
If you don’t want to use an affiliate network, you can build your own tracking
system. For example Shopify shops have plugins and modules that you can
install to start your own affiliate marketing program. It’s just up to you to
advertise your program well enough to get affiliate marketers to join.
There is a lot to be said for independent and home grown affiliate marketing
programs that are trustworthy and pay well. You may find that news will
spread quickly about your program and attract hungry affiliate marketers
who appreciate the high payouts and less “red-tape”.
Why You Shouldn’t be Stingy Towards
Your Affiliates
If you think about how much you spend on advertising, you may find that
giving bigger percentages to your affiliates is equivalent to how much you
spend on advertising. Additionally, don’t forget that affiliates are not only
bringing you sales, they are bringing you new customers.
Think about how much one customer will bring in over the lifetime of your
relationship with them, it’s worth spending more up front to acquire that
customer.
Finally if you have an army of affiliates sending you traffic because you’re
generous, your daily revenue may jump several-fold. It’s important to do the
math to see what kind of scenarios affiliate marketing will provide. So get
out a spreadsheet and see if affiliate marketing will be the blast your online
business has been waiting for.
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