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Chapter 27<br />

Buy Banner Ads<br />

CHAPTER 27<br />

Buy Banner Ads<br />

Banner ads can work magic when it comes <strong>to</strong> selling products online,<br />

but like every form of marketing, they have <strong>to</strong> be done right. First, lets<br />

look at one of the most well known issues with buying banner ads.<br />

The Problem with Banner Ads<br />

Once you understand what the problems are with banner ads, you can more<br />

creatively <strong>make</strong> ones that will work.<br />

The inherent problem with banner ads is that in order for someone <strong>to</strong> click<br />

on an ad, you have <strong>to</strong> disrupt what the visi<strong>to</strong>r was doing in the <strong>first</strong> place.<br />

Right off the bat, you’re creating friction with the person you’re trying <strong>to</strong><br />

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