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Chapter 16<br />

Pull a PR Stunt<br />

of a city <strong>to</strong> <strong>your</strong> brand name would be an example of a remarkable stunt.<br />

Remarkable in the sense that people will remark about it <strong>to</strong> their peers, and<br />

it will be remarkably expensive.<br />

VOMIT AND SNOT FLAVORED JELLY BEANS<br />

A classic PR stunt done by Jelly Belly was <strong>to</strong> create outrageous flavored<br />

jelly beans during a certain time of the year. Not only did people actually<br />

eat them but even more people <strong>to</strong>ld everyone around them about these<br />

weird jelly bean flavors.<br />

GET NAKED<br />

97

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