50-ways-to-make-your-first-sale

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Chapter 12 Learn From Web Analytics CHAPTER 12 Learn from Web Analytics Knowing why visitors on your site are purchasing or not purchasing your products could literally mean the difference between staying alive as a business and growing, or dying an early death with no sales to your name. Analytics (for short) will show you what your customers are doing on your site, on which web pages they leave your site, and in some cases how long they have been a customer. 73
Chapter 12 Learn From Web Analytics Measuring Website Traffic The most common “barometer” that analytics provides is that it can measure how much daily, monthly or yearly traffic your website has. Many website owners tend to focus on this macroscopic metric to determine how well their site is performing. This can be a deceptive metric to focus on because it doesn’t necessarily tell you if your site is increasing revenue, average order size, or returning customers – which tend to be more important metrics to watch when running an ecommerce business. You can easily build more website traffic simply by paying for Google AdWords traffic and send it to your home page, or by posting lots of engaging blog posts. This doesn’t necessarily mean it will translate into sales. The beauty of good website analytics is that it can clue you into what does and does not work in terms of growing your online business. Basic Analytics and Web Stat Software Almost all websites will come with a default “website statistic” software package that is already installed. Usually you can access these statistics through your website control panel. The two most common web statistics packages are Webalizer and AWStats. Both of these web statistic packages are pretty bare bones. They will tell you the number of visits and what the top entry pages are. They also go into some basic geographic demographics and what websites are your top referring sources. The one major advantage of both Webalizer and AWStats is that is reads your website’s log file - so it counts every visit. Other analytics packages use a JavaScript snippet that you place on your webpages to detect traffic. These programs only detect traffic of visitors that have JavaScript enabled – which is approximately 95% of the internet browsing population. Google Analytics is the most popular free JavaScript based web analytics solutions. It provides a lot more depth and clarity as to what visitors are doing on your website. It can detect: • What city your visitors are from. • Virtually unlimited amount of entry pages and exit pages. 74
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50 Ways to Make Your First Sale -SE
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CHAPTER 27 Buy Banner Ads CHAPTER 2
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Chapter 1 Make Friends on Facebook
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Chapter 2 Network on LinkedIn CHAPT
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Chapter 3 Get Busy on Youtube CHAPT
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Chapter 3 Get Busy on Youtube Think
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Chapter 3 Get Busy on Youtube KEEP
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Page 47 and 48: Chapter 7 Tap Into Tumblr CHAPTER 7
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Page 53 and 54: Chapter 8 Stand Out on Comparison E
Page 59 and 60: Chapter 9 Get on Google Places You
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Page 65 and 66: Chapter 10 Leverage the Yahoo! Bing
Page 71 and 72: Chapter 11 Get Search Engine Optimi
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Page 85 and 86: Chapter 13 Be Accessible on Mobile
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Page 89 and 90: Chapter 14 Get Product Reviews Star
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Page 95 and 96: Chapter 15 Write A Press Release Co
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Page 101 and 102: Chapter 16 Pull a PR Stunt Now you
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Page 107 and 108: Chapter 17 Sell a Unique and Newswo
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Page 111 and 112: Chapter 18 Interview an Industry In
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Page 115 and 116: Chapter 19 Write a Guest Post Here
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Page 121 and 122: Chapter 20 Create a Viral Video How
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Chapter 21 Start Your Own Blog Crea
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Chapter 21 Start Your Own Blog •
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Chapter 22 Write a Controversial Bl
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Chapter 23 Create a Youtube Channel
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Chapter 24 Build Your Email List CH
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Chapter 24 Build Your Email List An
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Chapter 24 Build Your Email List
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Chapter 25 Advertise on Facebook Cu
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Chapter 25 Advertise on Facebook
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Chapter 25 Advertise on Facebook Ag
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Chapter 26 Pay for Google Adwords C
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Chapter 26 Pay for Google Adwords T
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Chapter 26 Pay for Google Adwords Y
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Chapter 26 Pay for Google Adwords A
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Chapter 26 Pay for Google Adwords T
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Chapter 26 Pay for Google Adwords Y
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Chapter 27 Buy Banner Ads CHAPTER 2
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Chapter 27 Buy Banner Ads 3 Test -
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Chapter 27 Buy Banner Ads Landing P
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Chapter 28 Promote Your Tweets CHAP
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Chapter 28 Promote Your Tweets Ther
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Chapter 28 Promote Your Tweets •
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Chapter 29 Get a Booth at a Market
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Chapter 30 Local Business Networks
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Chapter 30 Local Business Networks
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Chapter 31 Go to a Meetup CHAPTER 3
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Chapter 31 Go to a Meetup • If yo
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Chapter 31 Go to a Meetup • Chang
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Chapter 32 Sell Wholesale to Other
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Chapter 32 Sell Wholesale to Other
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Chapter 33 Take Your Business on th
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Chapter 33 Take Your Business on th
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Chapter 34 Deploy a Sales Team CHAP
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Chapter 34 Deploy a Sales Team of t
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Chapter 34 Deploy a Sales Team appl
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Chapter 35 Get Going with Tradeshow
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Chapter 35 Get Going with Tradeshow
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Chapter 36 Go Door to Door CHAPTER
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Chapter 36 Go Door to Door You can
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Chapter 37 Use Print Ads Why Print
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Chapter 37 Use Print Ads After ente
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Chapter 37 Use Print Ads 6 Don’t
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Chapter 38 Sponsor an Event Picking
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Chapter 38 Sponsor an Event event g
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Chapter 39 Distribute Flyers 1 Crea
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Chapter 40 Advertise Outdoors CHAPT
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Chapter 40 Advertise Outdoors • A
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Chapter 41 Tell Family and Friends
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Chapter 42 Participate on Forums Th
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Chapter 43 List on Craigslist CHAPT
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Chapter 43 List on Craigslist There
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Chapter 43 List on Craigslist Givin
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Chapter 44 Give Out Coupon Codes In
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Chapter 44 Give Out Coupon Codes ol
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Chapter 45 Do Affiliate Marketing H
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Chapter 45 Do Affiliate Marketing
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Chapter 46 Build Relationships with
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Chapter 46 Build Relationships with
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Chapter 47 Demonstrate Trust and Se
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Chapter 47 Demonstrate Trust and Se
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Chapter 48 Think Global million peo
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Chapter 48 Think Global Going Globa
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Chapter 49 Get Things Done These ar
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Chapter 49 Get Things Done • Iden
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Chapter 50 Be Persistent Step 1 - T
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Chapter 50 Be Persistent We all kno
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Glossary Glossary We use a lot of t
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Glossary Canonical URL: The canonic
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Glossary HTML (Hyper Text Markup La
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Glossary PageRank: Google’s propr
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Glossary Vertical: An industry segm
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