50-ways-to-make-your-first-sale

Chapter 30
Local Business Networks
to your power partners (which is WAY easier to do than to refer
business to non-related businesses), the greater the chance your
power partners will refer you business in return. Makes sense right?
3 Find out which networking groups are effective – Not all groups
are going to be good at delivering business. When you start attending
business networking groups in your area, ask other business owners
what other groups they like. Over time you’ll notice a trend of what
groups seems to deliver the best value.
4 Frequent these groups once a week – The only way anyone is
going to remember who you are, and more importantly, what you do,
is if you show your face regularly. The more you show up, the more
referrals you will get.
5 Identify the superstar networkers – In every networking group
there will always be “superstar” networkers. These are business
owners that really understand the value of synergizing and helping
other businesses out. What you want to do is identify these superstars
and develop a good relationship with them. Generally these people
will have been in the group the longest, and will have the most
influence within the group.
6 Keep going – The reward of networking doesn’t happen overnight.
You will need to devote a good few months for it to really take effect.
This goes back to giving people in your networking group time to
know who you are and what you do. Also, you’ll need time to deliver
your first referrals too. But once you get your networking mojo down
– it can pay off immensely.
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