50-ways-to-make-your-first-sale

Chapter 46
Build Relationships with Suppliers
Ask if You Can Guest Blog or Provide
Content for Their Newsletter
Since you are probably well versed on the ins-and-outs of your vendor’s
products, you’re probably a good candidate to provide some insightful
information to their consumer base. Ask your vendors if you can guest post
on their blog, perhaps write an instructional or “how-to” post. Additionally,
see if they can put the same content in their newsletter.
Hopefully, they will say yes and you’ll be able to link back to your online
store, and be able to siphon some new customers that way.
Bottom Line on Vendor Relationships
When you boil it down, the better relationships you build with your vendors
the more likely they are going to think of you first when they need to refer
someone to a dealer. Additionally, by having regular communication with
your vendors, you’ll be the first to know of discounts and specials which
you’ll definitely want to keep on top of, as they can greatly boost your profit
margins.
260