50-ways-to-make-your-first-sale

Chapter 41
Tell Family and Friends
CHAPTER 41
Tell Family
and Friends
Your network of friends and family will most likely be your easiest
first sales. You may not want to sell to them, but consider that every time
someone else has your product in their hands, you’ve increased the chance
of something very important happening: the opportunity for social currency
to take place and word-of-mouth (WOM) marketing to kick into effect. That
is, every time someone has your product in their hands, there is a very real
chance that they will:
• Tell someone else the benefits of your product.
• Tell someone where they can find the product.
234