50-ways-to-make-your-first-sale

Chapter 15
Write A Press Release
Companies like Apple, Microsoft, and Coca-Cola can send a news release
and two seconds after it hits the wire, there are headlines in every paper and
on every TV station in the world. Sadly, this isn’t the case for you and your
online store. You can spend $500 to send a press release to tens of thousands
of news outlets and be ignored by every single one of them. Crickets. But
even if a press release doesn’t generate coverage, there are benefits, including
backlinks and showing up in Google when someone researches your
company. There is also the possibility of getting coverage and sales, so for
some merchants it’s worth a shot. Here’s what you need to know.
Be Newsworthy
This is a little obvious, but you need something newsworthy to issue a press
release, otherwise who cares? Have a look at Canadian ecommerce company
Well.ca and their impressive list of awards for which they’ve garnered
significant media attention:
To help you get your creative juices flowing, here are some potential pressworthy
topics you can consider:
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