50-ways-to-make-your-first-sale

Chapter 36
Go Door to Door
You can take the “neighbor” strategy citywide. Simply go door to door and
let people know that you have started a business in their town and leave
them with something creative and memorable. Be really clever with this. For
example:
• During the winter holidays you can leave them with some mistletoe.
• At the beginning of summer, hand out BBQ matches. They’re cheap
and can be nicely bundled.
• Bring them a list of 10 awesome things they probably don’t know
about their community. For instance, check to see what discounts the
local utilities companies offer. Find out all the little details that can
benefit local residents and compile them into a nice flyer.
Whatever you do, don’t just leave a flyer on their doorstep without meeting
them. Then you are just trashing their doorstep and giving them more work
to do, because now they have to throw away your flyer. As a matter of fact,
don’t leave anything on their doorstep without meeting them. The point is to
make a personal connection.
We want to leave you with this final thought, there are probably tens of
thousands of people in your town alone. Imagine if you could turn all those
people into raving fans? So start thinking about how you can engage these
local evangelists.
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