50-ways-to-make-your-first-sale

Chapter 11
Get Search Engine Optimized
traffic you can get, and because of the gravitational nature of search traffic, it
generally converts into business better.
That’s why so many businesses obsess over search engine optimization. It
provides a really good return on investment and it has a lasting effect. A payper-click
advertising will only last as long as you can afford to have the ad
up, whereas your search results listing will generally stay up as long as your
website is operational.
What is SEO?
How Does Google Determine Who Shows
Up First?
The ability for your online store to appear high in Google’s results depends
on many factors. A study by Search Metrics ranked various factors that
contribute to Google’s ranking algorithm:
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