50-ways-to-make-your-first-sale

Chapter 11
Get Search Engine Optimized
• Keep doing steps 1 through 3 continually –This activity is not a
“set it and forget” task, rather It’s part of your marketing machine that
needs to keep humming 365 days a year.
Authority
The easy thing about building authority is if you perform the steps in the last
section, you’re most likely building authority. Authority means your website
knows what it’s talking about. You are the expert in your niche. There is no
better way to do this than to run an unbiased blog, with useful information
that isn’t trying to sell all the time.
Here are a few ways to build authority for your website:
• Explain how to do something – Any activity related to your product
can have “how-to” content created around it. Solve your customer’s
problems and you’ll get more customers.
• Be the expert, not the salesperson – In order to become an
authority, you need to come from a genuine place. You have to stop
for a second and communicate to your audience without trying to
make a buck. This makes you more credible and trustworthy.
• Build a strategy to get all the research traffic – Internet searchers
are usually researching something. Think of everything that can be
researched in your niche or industry and provide amazing content
on it. It’s really not that hard to do, it just takes some time to write it
down.
Trust
Building trust is pretty straightforward. We’re going to assume you’re not in
business for malicious reasons and you’re not planning on bait and switching
people. So, obviously when people arrive on your website, their spam
software doesn’t blow up with alarms and warnings. There are also a few
other things you can do to build trust:
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