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Chapter 1<br />

Make Friends on Facebook<br />

Another idea is you can post a survey or ask a question.<br />

Also, maybe about once a month share <strong>your</strong> “about us” or “s<strong>to</strong>ry” webpage.<br />

The s<strong>to</strong>ry about <strong>your</strong> business is a great form of social currency, so spend<br />

time crafting a good s<strong>to</strong>ry. From time <strong>to</strong> time you might also want <strong>to</strong> paste<br />

in the text about <strong>your</strong> s<strong>to</strong>ry from <strong>your</strong> website instead of just pasting the<br />

link. The reason for this is that more of the text will show up on <strong>your</strong> friend’s<br />

feed, thereby delivering more of the s<strong>to</strong>ry right off the bat.<br />

Now it’s still possible that once a day is <strong>to</strong>o much for <strong>your</strong> friends and family.<br />

You will have <strong>to</strong> be the judge of how much is <strong>to</strong>o much. If you need <strong>to</strong> <strong>to</strong>ne<br />

down <strong>your</strong> posting frequency because of complaints or loss of friends, then<br />

consider scaling it back a notch.<br />

Finally, remember <strong>to</strong> keep using <strong>your</strong> personal Facebook profile for what it’s<br />

meant for. Continue <strong>to</strong> share pho<strong>to</strong>s, news articles, liking people’s posts and<br />

being a normal user. Don’t switch over <strong>to</strong> “business only” mode. All you are<br />

4

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