50-ways-to-make-your-first-sale

Chapter 2
Network on LinkedIn
send your way, and you’ll likely want to know who to send their
way. For example, if you ran an online skateboard store you could
say “The ideal customers for me are teenagers looking for their first
skateboard setup”.
A QUICK NOTE ABOUT POSTING UPDATES
The one thing that differentiates LinkedIn updates from Facebook updates
is that they are seen as professional messages. On Facebook, people post
whatever is on their mind, so an update doesn’t always hold much weight.
When someone sees your update on LinkedIn, generally your network will
take it much more seriously.
The Three Things You Should Post on LinkedIn:
1 Links to your product web pages – Since you’re in the business of
selling something, feel free to post links to your products. It’s totally
acceptable to do this because this is business and that’s what LinkedIn
is all about. Like Facebook, you probably want to keep your updating
to some sort of a minimum. Don’t get into the habit of spamming
your network.
2 Content that your network will find valuable – LinkedIn is a great
place to share useful content that your network will like. This can be
from any online website or blog. Spend some time collecting good
articles, infographics and videos that your network will appreciate.
3 Your own content – As you build your online presence, a smart
thing to do is to create digital guides to inform and educate online
visitors. Buyer’s guides, infographics and instructional videos are
forms of marketing material that you can share on LinkedIn.
Finally, when you’re posting updates be sure to write a description in
addition to including links to your website. Conversional blurbs tend to
get more engagement from your network than sales pitches or boring
product descriptions.
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