50-ways-to-make-your-first-sale

Chapter 48
Think Global
Going Global
The more advanced strategy is to create new websites for each country you
wish to target and purchase the TLD (Top Level Domain) of that country.
For example:
• A Website Targeted for Mexico – You would use the same domain,
but get the .mx CCTLD extension (CCTLD stands for Country Code
Top Level Domain). So your domain might look like: www.domain.mx
Naturally, all your content should be in the native language of the country
you are targeting. Again, don’t machine translate your content. Hire a native
speaker to translate all your copy, including your meta tags (title tags, meta
description and alt tags).
Search engines and the people in those countries generally prefer using
websites that represent their home country. Of course this gets extra tricky
because you’ll either have to decide if you want to set up an office in that
country, or simply ship from the country you’re currently based out of. The
one disadvantage for your customers is that their shipping costs will be
inflated if you choose the latter.
However, if you’re in a really niche market and you’re one of the only
suppliers of the merchandise you carry, then this strategy can work quite
well. Either that or your business has become so large by now, that you can
afford to set up shop in multiple countries. If that’s the case, you’re well past
your first sale and probably well-versed with everything we’ve talked about
in this guide.
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