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Chapter 27<br />

Buy Banner Ads<br />

<strong>to</strong> run with. If you can freshen up <strong>your</strong> ads every month, and <strong>make</strong> their<br />

visi<strong>to</strong>rs smile, then you’re going <strong>to</strong> strengthen <strong>your</strong> brand with those visi<strong>to</strong>rs.<br />

AD NETWORKS<br />

For more of a shotgun spread approach, you can join an ad network. Ad<br />

networks are middlemen between you and the websites <strong>your</strong> ads reside on.<br />

The benefit is that you’ll have access <strong>to</strong> more websites with less work. The<br />

downside is that you might not get the best rates, and you don’t get <strong>to</strong> build a<br />

close relationship with the website opera<strong>to</strong>rs.<br />

Here is a list of some popular website advertising networks:<br />

• buysellads.com<br />

• web.blogads.com<br />

• chitika.com<br />

• infolinks.com<br />

• zedo.com<br />

We recommend exhausting the <strong>first</strong> approach of building close relationships<br />

with publishers directly. If you still need more advertising spread, begin by<br />

contacting ad networks and find out which network is the most suitable for<br />

<strong>your</strong> needs.<br />

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