50-ways-to-make-your-first-sale

Chapter 37
Use Print Ads
Why Print Advertising?
Think print is dead? Think again. For many magazines and newspapers
print advertising is less expensive than it was a decade ago. That’s simply
because a lot of advertisers have moved most of their budget into online
advertising.
Naturally, as the demand for ad space has diminished, so have advertising
prices. This is not the case in every single instance, but by and large this is
true across the print advertising world.
Depending on your niche and what print outlets are relevant to your
business, this can be a goldmine of opportunity for you to not only get
exposure to the right audience, but put a creative spin on how you want
your brand to be recognized.
What Kind of Advertising Opportunities
Should You Look For?
The smartest thing you can do is survey your customers and ask them what
magazines and newspapers they read regularly. This will give you a strong
indication of where you should advertise. But, most of you haven’t made a
sale yet so you don’t have any customers, so here are a few things you can do
to pinpoint the perfect publication for your business:
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