50-ways-to-make-your-first-sale

Chapter 20
Create a Viral Video
What it Takes to Go Viral
Just having a funny video or all the right components in your video to make
it go viral, doesn’t mean anything will happen. YouTube’s Trends manager,
Kevin Allocca, says it takes two groups of people to make a video go viral:
1 Tastemakers – People of influence who take new, interesting or
funny things and share them with a larger audience. The most
common example of this is when a well-known celebrity Tweets or
shares a link to a viral video. For example when high school senior
Jake Davidson created a video attempting to woo Kate Upton and
ask her to the prom, it blew up all over the media when she replied
directly to him on Twitter.
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