50-ways-to-make-your-first-sale

Chapter 9
Get on Google Places
The easy way out is to verify by phone. But, don’t do that. We highly
recommend verifying by postcard because it signifies to Google that your
business actually exists at the location you say it does. That’s really important
for them to get right, and so if you do the mail verification, we have this
belief (and other search engine professionals do too) that you’ll be rewarded
for this extra wait.
Getting More Traffic from your Google
Places Listing
Finally, here are some tips to optimize your listing so that you can open the
floodgates to local traffic giving you more visitors to turn into prospective
and ultimately paying customers.
1 Spend the time to fill out your Google Places profile to completeness.
2 Add photos and videos of your business.
3 Write lengthy descriptions.
4 Encourage customer reviews and feedback.
5 Integrate with Google+
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