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Chapter 21<br />

Start Your Own Blog<br />

CHAPTER 21<br />

Start Your<br />

Own Blog<br />

Starting a successful blog can be the easiest and cheapest way <strong>to</strong><br />

attract thousands of new cus<strong>to</strong>mers. All it comes down <strong>to</strong> is how well<br />

you can create valuable content for <strong>your</strong> readers. If you put the time and<br />

creative energy in<strong>to</strong> blogging, it can pay dividends for years <strong>to</strong> come.<br />

The beauty of blogging is that once you’ve created a great piece of timeless<br />

content, the search engines will bring you traffic <strong>to</strong> that page for the lifetime<br />

that page exists. So it’s a worthwhile endeavor since it’s really a way of<br />

planting seeds of future growth for <strong>your</strong> business.<br />

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