50-ways-to-make-your-first-sale

Chapter 17
Sell a Unique and Newsworthy Product
They re-created the shovel, with a rotating handle in the middle to make
back breaking work much more ergonomic and easier.
What If You Don’t Make Your Own Products?
If you don’t make your own products –that’s okay. You’ll just have to source
specialized items for resale. And there is a smart way to do this. Instead
of buying specialized inventory outright and hope it sells, simply place
these products on your site and allow visitors to pre-order or request more
information about them. This will let you gauge how much demand there is
for these products.
You can also start creating your own line of products. You might have some
really good ideas for new products that are innovative and remarkable.
Introducing new products like these can not only increase your profit
margins but it will give your brand more social currency. With that you
always want to be giving your fans and customers something to talk about,
breaking out of the clutter, especially when you’re first starting out is most of
the battle. So if you can do that, that first sale won’t be too big of a problem.
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