50-ways-to-make-your-first-sale

Chapter 3
Get Busy on Youtube
• YouTube Editor – Good old YouTube has a simple online video editor
that allows you to do transitions and text.
• WeVideo – Another online option that works on any browser and it
excels at collaborating with other people who may be working with you.
DESKTOP VIDEO EDITING
If you’re a Mac user, again we suggest using iMovie (but not the iPhone app
version). It’s a free application that makes video editing a breeze. If you’re
a PC user - we’ve personally always been a huge fan of Camtasia. Not only
is it video editing software, it does screen recording as well. It’s similar to
iMovie in that it has an easy learning curve.
What Kind of Content Should You Produce?
This is where you can really open up the creative floodgates. The most boring
thing you can do is simply film your product and talk over the video. “We
have this widget in red, blue and black. Please click the link below to buy it.”
But we understand that it will come down to a battle of creativity vs. how
much time you have to make videos.
If you decide to really invest time into making an awesome YouTube channel
and dedicate a lot of time and energy into it (and yes, it will take a lot of time
and energy), you may find this will be your go to marketing source for years
to come. In our opinion a YouTube channel is as powerful as having your
own Cable television channel.
Trust us though, it’s all well worth the effort. For example, Luxy Hair who
sells hair extensions online has built a million dollar business built primarily
off the back of providing helpful and engaging content on YouTube.
17