Blended Learning in English Language Teaching: Course Design and Implementation
Blended Learning in English Language Teaching: Course Design and Implementation
Blended Learning in English Language Teaching: Course Design and Implementation
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14<br />
A longitud<strong>in</strong>al case study of<br />
the ‘blends’ used on courses<br />
between the British Council <strong>in</strong><br />
Bulgaria <strong>and</strong> Siemens Enterprise<br />
Communications Bulgaria<br />
Edward Russell<br />
Context<br />
The British Council <strong>in</strong> Bulgaria developed a new k<strong>in</strong>d of course <strong>in</strong> response to<br />
changes <strong>in</strong> the local market’s dem<strong>and</strong>s over a six-year period. Our corporate clients,<br />
mostly from the <strong>in</strong>formation technology <strong>and</strong> telecommunications sectors, dem<strong>and</strong>ed<br />
a unique mix of <strong>English</strong> language support <strong>and</strong> bus<strong>in</strong>ess skills, such as those relat<strong>in</strong>g<br />
to customer services, to improve their engagement with new customers. This mix<br />
of <strong>in</strong>put, is <strong>in</strong> a way a blend as described by Oliver <strong>and</strong> Trigwell (2005: 17): ‘the<br />
comb<strong>in</strong>ation of a number of pedagogic approaches, irrespective of the learn<strong>in</strong>g<br />
technology used’. The blend we used over a series of courses was a mix of pedagogy<br />
(draw<strong>in</strong>g on content <strong>and</strong> language <strong>in</strong>tegrated learn<strong>in</strong>g <strong>and</strong> task based language<br />
learn<strong>in</strong>g), <strong>and</strong> a mixture of technologies. Our teach<strong>in</strong>g centre sought to meet<br />
these mixed needs <strong>and</strong> we began experiment<strong>in</strong>g with the delivery of a Customised<br />
Bus<strong>in</strong>ess <strong>English</strong> <strong>Course</strong> (CBEC) developed <strong>in</strong>itially by Jamie Mann of the British<br />
Council <strong>in</strong> Bulgaria. Later we sought to overcome tim<strong>in</strong>g issues by us<strong>in</strong>g face-to-face<br />
<strong>and</strong> onl<strong>in</strong>e tools, the classic ‘blend’ that Oliver <strong>and</strong> Trigwell (ibid.) describe as ‘the<br />
<strong>in</strong>tegrated comb<strong>in</strong>ation of traditional learn<strong>in</strong>g with web based onl<strong>in</strong>e approaches’.<br />
A CBEC delivers a blend of language, soft skills <strong>and</strong> content <strong>in</strong>struction, the idea be<strong>in</strong>g<br />
that <strong>in</strong> order to improve the clients return on <strong>in</strong>vestment we could take the opportunity<br />
to comb<strong>in</strong>e bus<strong>in</strong>ess skills with language <strong>in</strong>struction <strong>and</strong> write each course based on<br />
the client’s unique specification. It allowed us to borrow key components from freest<strong>and</strong><strong>in</strong>g<br />
workshops <strong>and</strong> embed relevant elements with<strong>in</strong> these.<br />
In this case, the needs were <strong>in</strong>itially seen as be<strong>in</strong>g support with speak<strong>in</strong>g (to clients on<br />
the telephone), writ<strong>in</strong>g (emails, reports), customer service skills, <strong>and</strong> general <strong>English</strong><br />
language tra<strong>in</strong><strong>in</strong>g. This was to be delivered for 150 of Siemens’ telecommunication<br />
eng<strong>in</strong>eers who supported clients <strong>in</strong> the US market. <strong>Course</strong>s were developed through<br />
needs analysis of participants <strong>and</strong> <strong>in</strong>put from the clients. The results showed that<br />
participants would benefit not only from language <strong>in</strong>put <strong>and</strong> practice, but also from<br />
greater awareness of the modes <strong>and</strong> text types that are used to communicate<br />
externally <strong>and</strong> <strong>in</strong>ternally. The fact that the partnership with Siemens was longitud<strong>in</strong>al<br />
A longitud<strong>in</strong>al case study of the ‘blends’ | 155