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Blended Learning in English Language Teaching: Course Design and Implementation

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of a blend <strong>in</strong> Collis <strong>and</strong> Moonen’s (2002) underst<strong>and</strong><strong>in</strong>g of blended learn<strong>in</strong>g as be<strong>in</strong>g<br />

about ‘flexibility <strong>and</strong> learner choice’. In v5 the learners nom<strong>in</strong>ated elective text-types<br />

to produce (<strong>in</strong>clud<strong>in</strong>g oral presentations which were recorded onl<strong>in</strong>e). In this version,<br />

the authentic task-based approach was replaced with a process/genre analysis<br />

approach. However, the range of texts chosen by learners to cover <strong>in</strong> v5 was too<br />

varied <strong>and</strong> more focus would have produced better quality writ<strong>in</strong>g, particularly as<br />

some text-types (for example short stories) were less familiar to some learners, <strong>and</strong><br />

thus more challeng<strong>in</strong>g to produce.<br />

Screencast<strong>in</strong>g<br />

Screen casts, video <strong>and</strong> audio record<strong>in</strong>gs of activity on a computer screen, have<br />

been used <strong>in</strong> a number of contexts both to provide feedback on writ<strong>in</strong>g, see for<br />

example Stannard (2008) <strong>and</strong> Brick <strong>and</strong> Holmes (2008), <strong>and</strong> also as a mode for<br />

educational <strong>in</strong>struction, for example Wigg<strong>in</strong>bottom (2007).<br />

Giv<strong>in</strong>g feedback <strong>in</strong> this way gave flexibility to our participants. Because it is an<br />

asynchronous tool, they could access their feedback as often, <strong>and</strong> whenever,<br />

they wished to. Likewise, we could produce these screencasts at times relatively<br />

convenient to our schedules, at off-peak hours. The participants were familiar<br />

with screencapture, <strong>and</strong> the videos were popular with participants, who found the<br />

personalised feedback useful <strong>and</strong> motivat<strong>in</strong>g because they were able to implement<br />

the feedback immediately <strong>in</strong> their work places. Perhaps more motivat<strong>in</strong>g was the<br />

support the comb<strong>in</strong>ed ‘benefits of oral <strong>and</strong> onl<strong>in</strong>e delivery’ offered with ‘additional<br />

visual elements to enhance communication’ (Brick <strong>and</strong> Holmes, 2008). It is the mix<br />

of modes, both giv<strong>in</strong>g feedback <strong>in</strong> writ<strong>in</strong>g, accompany<strong>in</strong>g this with a spoken audio<br />

commentary <strong>and</strong> most of all be<strong>in</strong>g able to move the text around that <strong>in</strong>creases the<br />

impact. When reorganis<strong>in</strong>g, for example, a sentence, a paragraph or a short text,<br />

the ability to record this process <strong>and</strong> talk through the stages <strong>and</strong> considerations is<br />

pla<strong>in</strong>ly more motivat<strong>in</strong>g <strong>and</strong> clearer than traditional forms of recast, or paper <strong>and</strong><br />

pen feedback.<br />

Feedback on writ<strong>in</strong>g (different approaches)<br />

Accord<strong>in</strong>g to Li, now that the effect of corrective feedback on writ<strong>in</strong>g ‘has been<br />

established, researchers should embark on the mission of <strong>in</strong>vestigat<strong>in</strong>g the factors<br />

constra<strong>in</strong><strong>in</strong>g its effectiveness’ (2010: 349). Indeed, feedback is widely recognised<br />

as an important part of the language learn<strong>in</strong>g process <strong>and</strong> can improve the quality<br />

of writ<strong>in</strong>g ‘when it is done dur<strong>in</strong>g the writ<strong>in</strong>g process, i.e. between drafts’ (Krashen,<br />

1984: 11). The impact of our efforts to focus on feedback as part of the process on<br />

this course led to significant improvements <strong>in</strong> writ<strong>in</strong>g style <strong>and</strong> language awareness<br />

<strong>in</strong> participants’ f<strong>in</strong>al portfolios.<br />

Choice of tool for screencast<strong>in</strong>g<br />

For the British Council <strong>in</strong> Sofia, the choice of screencast<strong>in</strong>g provider came about after<br />

triall<strong>in</strong>g a number of free providers. The available (free) choices for screencast<strong>in</strong>g<br />

services varied between java enabled, web browser offers, <strong>and</strong> software <strong>in</strong>stalled<br />

programmes. Initially we went with an onl<strong>in</strong>e recorder (screencast-o-matic.com), but<br />

A longitud<strong>in</strong>al case study of the ‘blends’ | 159

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