2003-2004 - The University of Scranton

MGT 473 3 cr.
Organizational Social Responsibility
(Prerequisite: MGT 351 or permission of the
instructor) This course introduces students to
basic concepts underlying the social responsibility
aspect of the management process. The role
of pluralism is examined in the societal system
to provide an understanding of the evolving relationship
between organizations and society as a
whole. The managerial approach is explored in
the light of the increasing importance of societal
impact on the organization.
MGT 474 3 cr.
(D)Managing a Multicultural Workforce
This course addresses the skills and knowledge
managers must develop to deal with an increasingly
culturally diverse workforce. Specific topics
to be covered include diversity in ethnicity,
nationality, religion, culture, gender, age, sexual
orientation and disability. The course will help
students interact and work with people different
from themselves and to understand their own
cultural values, biases and behaviors.
MGT/IB 475 3 cr.
International Management
(Prerequisites: ECO, MGT 351) Focuses on
functional strategies of multinational corporations
(MNCs), structure and control-systems of
MNCs, and comparative management. Specific
MNC strategies to be covered include entry,
sourcing, and marketing, finance, human
resources and public affairs. Study of structure
and control systems includes corporate structure,
headquarters-subsidiary relationships. Study of
comparative management systems focuses on
nature of management systems and practices in
different cultures.
MGT 495 3 cr.
European Business Experience
(Prerequisites: MGT 351, MKT 351, ECO/IB
351) Students will have an opportunity to participate
in lecture-discussion sessions with toplevel
executives from various multinational corporations,
local business firms, and government
agencies in a number of different countries in
Europe. Participants will gain a basic understanding
of the issues prominent in international
business today. Course involves travel to Europe.
(MGT 495, MKT 495, and IB 495 are offered
jointly.)
MARKETING
Kania School/Marketing 227
Faculty
Gerald Biberman, Ph.D., Chair
Alan L. Brumagim, Ph.D.
Cynthia W. Cann, Ph.D.
Satya P. Chattopadhyay, Ph.D.
Jafor Chowdhury, Ph.D.
Irene Goll, Ph.D.
Robert L. McKeage, Ph.D.
Delia A. Sumrall, D.B.A.
Len Tischler, Ph.D.
John M. Zych, D.B.A.
Overview
Marketing is “people-oriented,” focusing
on the interaction between the firm and its
market (buyers). The marketer explores major
needs to develop new products and to position
them so that buyers see their relevance.
Marketing majors are introduced not only to
the visible marketing tools: products, salespeople,
and the various selling and promotional
techniques, but also to less visible marketing
functions: marketing research and the
firm’s interactions with wholesalers and retailers.
The student will develop both the quantitative
and qualitative skills needed to succeed
in a real business environment.
Course Descriptions
MKT 351 3 cr.
Introduction to Marketing
(Prerequisites: junior standing, ECO 153-154 or
ECO 101) This course introduces the student to
the field of marketing. An overview of the principles
on which the discipline is founded. The
marketing concept is presented as the framework
under which the decisions related to marketingmix
variables (product, place, price and promotion)
are made by organizations.
MKT 361 3 cr.
Marketing Research
(Prerequisite: MKT 351) Study of the role of
marketing information as the basis for decision-making.
Topics include research design,
methods of gathering data, questionnaire
structure, interviewing methods and preparing
the final report.