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Salz Review - Wall Street Journal

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<strong>Salz</strong> <strong>Review</strong><br />

An Independent <strong>Review</strong> of Barclays’ Business Practices<br />

82<br />

important to their business unit head – or even the individual leaders to whom they<br />

reported. This apparently contributed to focusing employees on loyalty to the<br />

business unit leaders (or their own boss) rather than to the Group.<br />

8.22 The strongest sub-cultures were in the investment bank and Barclaycard. The<br />

investment bank promoted a small number of shared values powerfully conveyed by<br />

the attitudes and behaviours of its leaders and through its promotion reviews and<br />

compensation system. Most notably, these values were centred on commercial drive<br />

and winning. Barclaycard also built a strong identity, even to the extent of creating a<br />

different working environment and allowing a different dress code at the Group’s<br />

Canary Wharf headquarters.<br />

8.23 Winning and commercial drive are not necessarily wrong as values for a commercial<br />

organisation, especially if, as the investment bank tried to stress, they are intended to<br />

promote teamwork. Winning also extended to a keen interest in Barclays’ position on<br />

industry league tables. However, we found that, particularly in the investment bank<br />

(but also in the retail bank sales force), the interpretation and implementation of<br />

‘winning’ went beyond the simply competitive. It was sometimes underpinned by<br />

what appeared to have been an ‘at all costs’ attitude. This was insufficiently tempered<br />

by permission to decide that it was better sometimes to compromise and move on.<br />

This may have led to a tendency to argue at times for the letter rather than the spirit<br />

of the law. Winning at all costs comes at a price: collateral issues of rivalry, arrogance,<br />

selfishness and a lack of humility and generosity. It is dangerous to over-generalise<br />

about one culture, especially in a large global business with an overtly decentralised<br />

model. However, the evidence of highly competitive and overtly revenue-driven<br />

behaviours led us to question how far and how deep these behaviours had travelled.<br />

8.24 In the investment bank, for example, we concluded that the drive to win contributed<br />

to the pursuit of some of the SCM deals and some of the actions that impacted the<br />

relationships with regulators. Barclays seems to have been more willing than its peers<br />

to challenge outsiders and less willing to cede ground. The FSA has publicly made<br />

clear that Barclays was on the aggressive end of interpretation. The consequences<br />

were that some of the actions were not entirely grounded on foundations which most<br />

people would consider reasonable, although it should be acknowledged that much of<br />

this occurred in the context of Barclays struggling to survive during the financial<br />

crisis as an independent bank. But in similar ways, not driven by the crisis, some<br />

retail bank sellers would pursue the sale of PPI, emphasising the meeting of targets<br />

and success rather than the satisfaction of customers.<br />

8.25 If winning was a stated value, then ‘cleverness’ was an unstated – but equally strong –<br />

one. They were somewhat related. Barclays undoubtedly hired clever people. For the<br />

investment bank, this was the key to its success. Cleverness manifested itself in the<br />

way the team clearly built a very successful business on the back of a well thoughtthrough<br />

strategy. But the cleverness showed through in other ways described<br />

elsewhere in this report: the tendency to take robust positions with regulators, to<br />

determine its position by the letter rather than the spirit of the rules, and in the ‘edgy’<br />

way it pushed its own business agenda. Winning through intellectual power and<br />

single-mindedness was key to the investment bank’s considerable success, both in

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