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Salz Review - Wall Street Journal

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<strong>Salz</strong> <strong>Review</strong><br />

An Independent <strong>Review</strong> of Barclays’ Business Practices<br />

92<br />

investment bank and Wealth and Investment Management. Community activities<br />

were mentioned infrequently in our interviews with senior management. Barclays<br />

could do more to develop a common appreciation of these initiatives, to help embed<br />

its values and develop a recognition across Barclays that these community<br />

investments are valued by Barclays leadership and considered critical to success.<br />

8.58 Changing culture in a large, diverse organisation is a significant task. We were<br />

cautioned repeatedly in our interviews with business leaders who have undertaken<br />

such transformations that embedding a resilient and values-led culture in a complex<br />

organisation takes time and is not easy. Our own survey identified high levels of<br />

scepticism among employees. Nearly 70% of those polled said that they did not<br />

believe that their leadership lived and breathed Barclays’ values – although 70% also<br />

believed that their leaders were committed to change. Part of the cultural challenge to<br />

the industry might be addressed by coordinated efforts to reinforce the professional<br />

standards in the banking industry.<br />

Exhibit 5. Professional Standards in Banking<br />

One mechanism a bank could employ to promote appropriate standards or encourage<br />

desired behaviours has been well aired: the establishment of an organisation to<br />

encourage ethical requirements, professional qualifications and continuing<br />

professional development among staff. Barclays itself made a similar proposal in its<br />

August 2012 submission to the Parliamentary Commission on Banking Standards,<br />

including the suggestion for a code of conduct for bankers. Such a code could then be<br />

reinforced through a bank’s own HR practices.<br />

There are, of course, several existing industry bodies offering qualifications and<br />

training courses relevant to bank employees. For instance, the Chartered Institute for<br />

Securities & Investments offers judgment-based training courses using role-specific<br />

dilemmas which individuals may face at work.<br />

We are attracted to the potential for instilling professional standards in the banking<br />

industry to rebuild a sense of a vocation or profession among bankers, and even<br />

collaboration in some areas, such as financial literacy. There are important questions<br />

to resolve, such as whether to include some self-regulation and associated disciplinary<br />

processes, how to oversee conduct, how to create a standard curriculum and whether<br />

to administer any exams. Possibly, unlike the legal, accounting or medical professions,<br />

a unitary banking body might struggle to create a curriculum which covers the full<br />

scope of a universal bank’s activities. Nonetheless, a single overarching code of<br />

conduct should be capable of applying across all activities.<br />

We believe that any future professional body would benefit from a number of<br />

attributes. To achieve registration, bankers should need to meet certain qualification<br />

requirements. These should encompass both technical skills and behavioural<br />

components in order to ensure that training addresses both content and judgment.<br />

There would need to be an overarching, principles-based code of conduct which<br />

applies to both individuals and member firms. The issue of disciplinary authority<br />

against either individuals or firms who fail to adhere to the code of conduct is more<br />

complex. Primary responsibility for conduct would rest with the member firm. Where<br />

a regulator is involved, it will be difficult for the new body to act quickly and<br />

independently of the firm and the regulator. Nevertheless, the new body would need<br />

to be able to take action against members who failed to meet its standards. Continuing

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