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Implementing Multiple Gender Strategies to Improve HIV and ... - ICRW

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$45,000<br />

$40,000<br />

$35,000<br />

$30,000<br />

$25,000<br />

$20,000<br />

$15,000<br />

$10,000<br />

$5,000<br />

$-<br />

Quarterly Sales of Women First Network in<br />

Zambezia Province (USD)<br />

2007-Q1 2007-Q2 2007-Q3 2007-Q4 2008-Q1<br />

USD<br />

Figure 1. 2007 Quarterly Sales of the Women First Program<br />

Replication <strong>and</strong><br />

Scale-up Activities<br />

This program has not yet been replicated or scaled up.<br />

LESSONS LEARNED AND CHALLENGES<br />

Key Findings <strong>and</strong><br />

Lessons<br />

• The most important lesson is the value of the income-generation<br />

component. This results-oriented component attracted women <strong>and</strong><br />

shaped program identity. It showed that changes in women’s lives can<br />

happen, <strong>and</strong> when coupled with peer support <strong>and</strong> increased<br />

knowledge, they can alter gender norms. Economic power in the h<strong>and</strong>s<br />

of women was the catalyst for Women First’s success.<br />

• Groups at the beginning of the program that received <strong>HIV</strong> <strong>and</strong> genderbased<br />

violence education without the income generation component<br />

attracted low levels of participation compared <strong>to</strong> the groups that had<br />

this component. This suggests the importance of including income<br />

generation in future approaches <strong>to</strong> address gender.<br />

• The program has the best results when applied <strong>to</strong> women’s groups that<br />

have strong solidarity <strong>and</strong> low levels of internal conflict. Through<br />

implementation, IRD staff learned <strong>to</strong> select groups that have high levels<br />

of coherence even if their commercial potential seemed lower. These<br />

are the ones that end up having a high level of sales <strong>and</strong> high peer-<strong>to</strong>peer<br />

assistance.<br />

• Because the local markets in Zambézia province sell products that are<br />

included in the Women First portfolio at very high prices, the Women<br />

First program can save families as much as 35 percent for products<br />

that households use daily.<br />

Challenges <strong>and</strong><br />

Unforeseen<br />

Outcomes<br />

• Willingness for change can be a better predic<strong>to</strong>r of success than<br />

experience. At the beginning of the program, women with<br />

entrepreneurial experience were selected on the assumption that they<br />

were more likely <strong>to</strong> succeed. However, women who had no previous<br />

entrepreneurial experience ended up achieving the highest level of<br />

commercial success. These women were the ones that needed the<br />

program the most <strong>and</strong> invested a lot of time <strong>and</strong> effort <strong>to</strong> improve their<br />

economic status.<br />

92

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