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Implementing Multiple Gender Strategies to Improve HIV and ... - ICRW

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violence <strong>and</strong> what men can do in their communities <strong>and</strong> households <strong>to</strong><br />

decrease its occurrence. Organizations are taught <strong>to</strong> facilitate group<br />

workshops, dialogues, <strong>and</strong> community mobilization activities that help men<br />

underst<strong>and</strong> the concept of gender, how norms are created, <strong>and</strong> how they<br />

contribute <strong>to</strong> negative reproductive health outcomes, including genderbased<br />

violence. Through these activities, men are enabled <strong>to</strong> take a st<strong>and</strong><br />

against gender-based violence <strong>and</strong> personally speak out when they witness<br />

it. Men also are encouraged <strong>to</strong> think about how male norms—for example,<br />

multiple sexual partners, inconsistent condom use, alcohol, substance<br />

abuse, violence, <strong>and</strong> not seeking health services in a timely way—put them<br />

<strong>and</strong> their families at risk for <strong>HIV</strong>.<br />

The community also is engaged through various outreach <strong>and</strong> mobilization<br />

activities, including dramas, mobile fairs, <strong>and</strong> community action teams.<br />

Without this component <strong>to</strong> transform norms at the community level, men<br />

who have attended an education session away from the influences of the<br />

community may face peer pressure <strong>to</strong> resume typical behaviors when they<br />

go back <strong>to</strong> their home environment.<br />

The Male Norms Initiative also works with health care providers <strong>to</strong> provide<br />

male-friendly services that encourage men <strong>to</strong> access health services either<br />

alone or with partners. To increase men’s dem<strong>and</strong> for services, the initiative<br />

stresses the personal benefits of such health-seeking behaviors <strong>and</strong><br />

highlights the subsequent benefits for their partners <strong>and</strong> families.<br />

Target Audience<br />

The U.S. President’s Emergency Plan for AIDS Relief (PEPFAR) partners<br />

(CBOs, NGOs <strong>and</strong> government agencies). These partners are encouraged<br />

<strong>to</strong> target men of all ages.<br />

Level of Intervention • Community<br />

• District<br />

• National<br />

Geographic<br />

Location<br />

Timeframe<br />

Nationwide<br />

March 2007–ongoing<br />

Funders • The U.S. President’s Emergency Plan for AIDS Relief (PEPFAR)<br />

through the United States Agency for International Development<br />

(USAID), the United States Centers for Disease Control (CDC) <strong>and</strong> the<br />

United States Department of Defense (DOD).<br />

Partner<br />

Organizations<br />

Implementation partners:<br />

• Lifeline/Childline, Namibia<br />

• Hiwot, Ethiopia<br />

Evaluation partners:<br />

• Program for Appropriate Technology in Health (PATH)<br />

95

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