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ENRICHING LIVES EXPANDING HORIZONS - Maxis

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18<br />

Introduction<br />

MILESTONES<br />

Continued<br />

23 September 2011<br />

<strong>Maxis</strong> employees celebrated Hari<br />

Raya with over 180 children and<br />

senior citizens<br />

More than 180 underprivileged children<br />

and senior citizens were given a special<br />

Hari Raya treat by employees of <strong>Maxis</strong><br />

at the KLCC Convention Centre, Kuala<br />

Lumpur.<br />

25 September 2011<br />

<strong>Maxis</strong> staff planted 7,500 trees<br />

As part of an initiative to offset its carbon<br />

footprint, <strong>Maxis</strong> staff took part in a<br />

tree-planting programme at the Sungai<br />

Renggam River Bank in Shah Alam,<br />

organised by Majlis Bandaraya Shah Alam<br />

(MBSA), Jabatan Pengairan dan Saliran<br />

(JPS), Sathya Sai Organisation, Forest<br />

Research Institute Malaysia (FRIM) and<br />

the Forestry Department of Selangor.<br />

18 October 2011<br />

Battle of The Sexes makes it to the<br />

world’s top Five<br />

<strong>Maxis</strong> revealed that membership to its<br />

homegrown social networking initiative,<br />

Battle of the Sexes, has spiralled to 1.5<br />

million Malaysians since its inception in<br />

2009. The social networking programme<br />

also gained accolades from two global<br />

innovation awards bodies in 2011,<br />

ranking in each case within the top five,<br />

and was selected as a Finalist for Best<br />

Social Media service at the Meffys mobile<br />

content awards 2011.<br />

19 October 2011<br />

<strong>Maxis</strong> recognised for Exceptional<br />

Customer Service<br />

<strong>Maxis</strong> swept 15 awards at the 12th<br />

Customer Relationship Management<br />

and Contact Centre Association (CCAM)<br />

Annual Awards. It won Gold in the<br />

biggest and most coveted award of<br />

the night - the Best In-house Inbound<br />

Contact Centre above 100 seats, as well<br />

as in Best In-House Outbound Contact<br />

Centre below 100 seats (Sales), Best<br />

CRM Programme, Best Social Media<br />

Programme in Contact Centre and the<br />

Prestige Award for Corporate Social<br />

Responsibility (CSR).<br />

20 October 2011<br />

<strong>Maxis</strong> launched its Home Wireless<br />

Internet service<br />

<strong>Maxis</strong> launched its Home Wireless<br />

Internet service on its 3G/HSPA network.<br />

The Home Wireless Internet service<br />

enables customers to set up a WiFi<br />

spot anywhere in their home for family<br />

sharing, allowing for seamless internet<br />

connectivity.<br />

21 October 2011<br />

<strong>Maxis</strong> and U Mobile in Malaysia’s<br />

First Active 3G Radio Access Network<br />

Sharing Agreement<br />

<strong>Maxis</strong> and U Mobile entered into a<br />

landmark agreement to share <strong>Maxis</strong>’ 3G<br />

radio access networks (RAN), the first<br />

active 3G RAN sharing arrangement to<br />

be deployed in Malaysia. The agreement<br />

incorporates LTE sharing which will<br />

deliver even better benefits to customers.<br />

27 October 2011<br />

<strong>Maxis</strong> and KiddyTrack to bring<br />

Malaysian parents a Unique Child<br />

Locator Solution<br />

<strong>Maxis</strong> announced its official partnership<br />

with KiddyTrack in the launch of the<br />

first-of-its-kind child locator solution.<br />

This innovative GPS/GSM application is<br />

powered by <strong>Maxis</strong>’ Managed Machineto-Machine<br />

(M2M) technology, allowing<br />

users to locate their children or loved<br />

ones by sending a simple SMS.<br />

16 November 2011<br />

<strong>Maxis</strong> partnered MEASAT to provide<br />

High-Speed, Satellite Broadband<br />

Connectivity to customers across<br />

Malaysia<br />

<strong>Maxis</strong> signed on as anchor partner for<br />

the MEASAT-5 satellite that is designed<br />

for high-speed communications over an<br />

Internet Protocol platform, facilitating<br />

two-way broadband connectivity,<br />

products and solutions. This will give<br />

<strong>Maxis</strong> customers a better broadband<br />

experience in terms of higher data<br />

rate, faster service deployment time<br />

and lower costs versus C-band satellite<br />

services.

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