ENRICHING LIVES EXPANDING HORIZONS - Maxis

• ALIGNED TO CORPORATE STRATEGY AND CR MISSION •
MAXIS BERHAD
ANNUAL REPORT 2011
87
Business Review
CORPORATE
RESPONSIBILITY
We see Corporate Responsibility (CR)
as integral to the sustainability of
our business. It is at the heart of our
relationships with our stakeholders and
society, underpinning everything we do
to enrich the lives of these communities.
In 2011, we undertook an exercise to
identify and articulate our long-term CR
priorities. We introduced a CR Framework
which provides a clear direction for our
initiatives and ensures these are aligned
Corporate Responsibility Framework
• Inclusive workplace
• Training and
development
• Health and safety
• Benefits and rights
CR Mission
CR Strategic Pillars
CR Philosophies
TO WORK
CREATE A GREAT PLACE
Our CR mission:
“Harnessing leading-edge
technology and innovation
to create value for the
economy, society and the
environment in which
we operate.”
CREATING VALUE FOR ALL OUR STAKEHOLDERS IN EVERYTHING WE DO
ADVOCATE ENVIRONMENTALLY
FRIENDLY PRACTICES
• Resource efficiency
• Carbon management
• Waste management
to our corporate strategy and CR mission
to create value for all our stakeholders
and the nation.
Our CR strategy cuts across the
marketplace, workplace, community and
environment to focus on three strategic
pillars: Developing and Enriching our
Community, Customers and Partners;
Creating a Great Place to Work and
Advocating Environmentally Friendly
Practices.
DEVELOP & ENRICH OUR COMMUNITY,
CUSTOMERS & PARTNERS
• Access to network
and technology
• Enriching and
responsible
products and
services
• Scholarships,
sponsorships
and community
development
• Sustainable supply
chain
DEVELOPING AND ENRICHING
OUR COMMUNITY, CUSTOMERS
AND PARTNERS
In providing integrated communications
services, we are committed to enriching
the lives of our customers, partners and
the community through innovation,
better products and services and the
development of the communities in
which we operate.
Responsible Conduct in the
Marketplace
We believe in conducting business fairly,
impartially and in full compliance with
all laws and regulations. Corporate
governance at Maxis is steered by its
Board of Directors, hence the emphasis
on the Board’s integrity, accountability
and independence.
Honesty and integrity underlie all of
our relationships, including those
with customers, vendors, suppliers,
contractors, the business community
at large and among employees. Our
comprehensive Ethical Business Practices
applies equally to Board members,
management and employees. We have
set up the Office of Business Practice
to provide policy guidance and assist
employees and people doing business
with us in meeting our expectations.