ENRICHING LIVES EXPANDING HORIZONS - Maxis

90
Business Review
CORPORATE
RESPONSIBILITY
Continued
TOP
Under the Cyberkids
with Community training
programme, Maxis
reached out to
participants of all ages.
BELOW
The Maxis Scholarship
for Excellence Awards
nurtures Malaysian talent.
In 2011, 51 scholarships
were awarded to
deserving students.
Under the Maxis Secure umbrella,
we offer a suite of services enabling
customers to protect their data and
devices. Maxis is the first communications
provider in Malaysia to offer customers
protection against key security threats
which can potentially affect them, such
as the loss or theft of their devices,
the loss of personal data and threats
from malicious software (malware) and
trojans (destructive programmes that
masquerade as benign applications).
mZakat – The giving of alms to charity
falls under one of the five pillars of Islam;
this is known as Zakat. Maxis has enabled
this donation to be made via SMS in
selected states for Zakat Fitrah, during
the Ramadan month.
Support for pilgrims – Maxis
collaborated with Saudi Telecom Prepaid
during the Haj period to offer cheaper call
packages and International Direct Dialing
(IDD) to pilgrims performing the Haj.
Supporting the Development of
Community and Changing Lives
Through Technology
Maxis Cyberkids Programme
Our community flagship programme,
the Maxis Cyberkids, creates
awareness of computer skills, improves
understanding and usage of the
internet and builds an appreciation for
technology. Since its launch in 2002,
we have trained over 8,500 teachers
and students in more than 1,500
schools across Malaysia at a cost of
well over RM25 million. In 2011, we
spent RM600,000 to train students and
teachers from 15 secondary schools.
The long-term sustainability of the
programme is ensured through the
ecosystem that we have built around
the Maxis Cyberkids programme.
This includes:
The Maxis Cyberkids National
Challenge – Schools that participate in
the Maxis Cyberkids Camp compete to
develop projects which have the potential
to change the way the students learn. In
2011, 12 projects were submitted. These
schools also get to set up Cyberkids Club
for their schools and participate in the
“Train the Trainer” programme. In 2011,
1,860 students were trained through 52
ICT training classes.
Maxis Cyberkids Portal – This portal
(http://maxiscyberkids.my) is exclusively for
Cyberkids Alumni to keep in touch with
each other, and abreast of the latest ICT
developments. Participants have access
to a rich store of educational resources
and other engaging e-learning materials.
The portal had 1,761 members, 47 group
pages and 31,130 guest views as at
December 2011.
Maxis Cyberkids with Community –
These camps serve under-privileged
communities. Four such camps involving
120 participants from all ages were held
in 2011.
Maxis Mobile Content Challenge
This is an exciting platform for students
from institutions of higher learning to
design, develop and deliver creative
mobile content applications. Over 460
new ideas have been generated so far. In
2010 and 2011, we enabled past winners
to fast-track their innovation into new
businesses. Thirty-two teams participated
and five teams were recognised as new
entrepreneurs.