ENRICHING LIVES EXPANDING HORIZONS - Maxis
ENRICHING LIVES EXPANDING HORIZONS - Maxis
ENRICHING LIVES EXPANDING HORIZONS - Maxis
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54<br />
Business Review<br />
CHAIRMAN’S<br />
STATEMENT<br />
Continued<br />
A Passion for Excellence<br />
One of our key principles is to stay ahead of the curve by embedding excellence in<br />
everything we do, particularly every system that our business is built on. It is not<br />
enough to be the first to launch a HSDPA network. It’s about making sure that we<br />
are the first to do it well so that we deliver a superior customer experience and add<br />
value that exceeds expectations. We have developed a corporate culture that demands<br />
quality in every aspect of our service. An important part of this is creating a workplace<br />
environment that supports and promotes a spirit of achievement and success.<br />
This dedication to excellence is evident in our strong performance and the recognition<br />
we have achieved. In 2011, <strong>Maxis</strong> was declared Mobile Service Provider of the Year at<br />
the Frost & Sullivan Malaysia Excellence Awards. We also won several other prestigious<br />
awards including Best Postpaid Telco and Best CSR Award at the PC.com Awards, the<br />
Brand of the Year Award in the Putra Brand Awards and the Global Telecoms Business<br />
Innovation Award.<br />
Well-Positioned for the Future<br />
The Malaysian telecommunications industry has become extremely competitive and<br />
challenging with an increase in new players and more aggressive pricing. At the same<br />
time, telecommunications, internet and media industries are converging rapidly,<br />
resulting in an increased demand for data services that are new and innovative and can<br />
be accessed on a variety of devices.<br />
<strong>Maxis</strong> signed on seven<br />
sports ambassadors who<br />
have achieved excellence<br />
in their game.<br />
Despite these challenges, we see exciting new opportunities for <strong>Maxis</strong>. We are wellpositioned<br />
for strong and sustainable growth with a best-in-class high-speed network,<br />
a deep knowledge of our customers, a strong management team, talented and<br />
innovative people and a sound financial foundation. We plan to continue generating<br />
value by bundling wireless and fixed line connectivity with compelling services to grow<br />
our revenues.<br />
<strong>Maxis</strong> business partners<br />
are an integral part of our<br />
success. We feted dealers at<br />
a Chinese New Year dinner<br />
in appreciation of their<br />
contributions.
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