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ENRICHING LIVES EXPANDING HORIZONS - Maxis

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72<br />

Business Review<br />

SEGMENTS, PRODUCTS<br />

AND SERVICES<br />

Continued<br />

<strong>Maxis</strong> FastTap – <strong>Maxis</strong> FastTap makes<br />

face-to-face payment a breeze at over<br />

30 retail merchants including Touch n’<br />

Go touchpoints and at Maybank Visa<br />

payWave merchants. <strong>Maxis</strong> FastTap<br />

employs near field communication<br />

technology (NFC) in conjunction with<br />

established systems and technologies<br />

to allow financial transactions to be<br />

performed by simply tapping suitably<br />

enabled devices together.<br />

Security Services<br />

<strong>Maxis</strong> Secure offers a suite of security<br />

services for mobile devices and PCs<br />

that includes data protection to mobile<br />

surveillance services.<br />

Antitheft – Antitheft can lock, wipe<br />

and track the customer’s mobile device<br />

remotely over the internet or via SMS in<br />

case of loss or theft.<br />

Complete Phone Backup – Complete<br />

Phone Backup safeguards mobile phone<br />

data, including Address book, Tasks,<br />

Photos, Events, Ringtones, Videos, SMS<br />

and other multimedia files.<br />

Anti-virus – Anti-virus protects the<br />

mobile phone from security threats like<br />

viruses and worms, trojans and spyware.<br />

Internet Security – Internet Security<br />

protects PCs from virus attacks, filters<br />

spam and phishing attempts and installs<br />

a parental control feature to block access<br />

to inappropriate content.<br />

Remote Surveillance – A true Mobile<br />

Monitoring Service which streams live<br />

video images from installed cameras and<br />

closed circuit televisions (CCTV) to the<br />

mobile device anywhere and anytime.<br />

Health Services<br />

<strong>Maxis</strong> provides a number of healthrelated<br />

services.<br />

Health-related SMS Tips – <strong>Maxis</strong><br />

customers can subscribe to SMS-based<br />

health-related tips on their mobile phone.<br />

These include tips for pregnancy, baby<br />

care and diet.<br />

Health Portal – myLaunchpad users can<br />

visit our health portal for informative<br />

health-related news and articles.<br />

Business Solutions<br />

<strong>Maxis</strong> also provides a number of<br />

compelling mobile solutions for the<br />

business segments.<br />

BlackBerry from <strong>Maxis</strong> – <strong>Maxis</strong> was<br />

the first to launch the BlackBerry service<br />

in Malaysia in 2004. Businesses can<br />

subscribe to our BlackBerry Enterprise<br />

Server (BES) solution.<br />

Unity Solutions – A suite of five<br />

mobile business solutions to enhance<br />

communication productivity and<br />

efficiency of SMEs with almost no setup<br />

costs. Unity Conference allows for<br />

easy call-conferencing setup via WAP<br />

or online for up to 10 mobile and fixed<br />

lines anytime and anywhere. Unity<br />

OneNumber, Unity Hotline and Unity<br />

Reception are virtual PABX solutions<br />

for SMEs. Businesses can use a single<br />

professional easy-to-remember 1700<br />

number to front their business and all<br />

incoming calls can be redirected based on<br />

preset rules. Unity Hotline provides linehunting<br />

capability while Unity Reception<br />

has IVR capabilities. Unity Messaging<br />

allows delivery of all your incoming SMS,<br />

MMS and faxes to your email address<br />

based on preset rules.<br />

Business Partner Solutions – In<br />

collaboration with its partners, <strong>Maxis</strong><br />

offers a range of business solutions to<br />

enhance the operational efficiency and<br />

productivity of SMEs and enterprises.<br />

These include field force automation,<br />

sales force automation, mobile<br />

information on demand, mobile<br />

marketing, mobile banking, mobile<br />

telematics, mobile enforcement, mobile<br />

reservation, mobile CRM, mobile<br />

assurance and mobile trading.<br />

Enterprise SMS and MMS Tools –<br />

Our solutions bring the ubiquity of this<br />

communication medium to businesses,<br />

allowing them to use it for internal<br />

communication as well as developing<br />

relationships with their customers. We<br />

offer stand-alone desktop solutions<br />

as well as those that can be tightly<br />

integrated with enterprise applications<br />

to enable automated SMS/MMS<br />

communication.<br />

<strong>Maxis</strong> M2M – <strong>Maxis</strong> offers a<br />

comprehensive suite of wireless Machineto-Machine<br />

(M2M) solutions for<br />

businesses to enhance the performance<br />

of their operations. In addition, a<br />

Managed M2M platform allows<br />

developers to create M2M solutions and<br />

deploy, operate and maintain all of their<br />

devices in real-time.<br />

CobraConnex – CobraConnex is<br />

a remote vehicle security system<br />

with a host of comfort features. The<br />

CobraConnex device enables you to<br />

communicate directly with your vehicle<br />

and locate and/or immobilise the vehicle<br />

in real-time thanks to the on-board GPS<br />

and GSM technologies.

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