ENRICHING LIVES EXPANDING HORIZONS - Maxis
ENRICHING LIVES EXPANDING HORIZONS - Maxis
ENRICHING LIVES EXPANDING HORIZONS - Maxis
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72<br />
Business Review<br />
SEGMENTS, PRODUCTS<br />
AND SERVICES<br />
Continued<br />
<strong>Maxis</strong> FastTap – <strong>Maxis</strong> FastTap makes<br />
face-to-face payment a breeze at over<br />
30 retail merchants including Touch n’<br />
Go touchpoints and at Maybank Visa<br />
payWave merchants. <strong>Maxis</strong> FastTap<br />
employs near field communication<br />
technology (NFC) in conjunction with<br />
established systems and technologies<br />
to allow financial transactions to be<br />
performed by simply tapping suitably<br />
enabled devices together.<br />
Security Services<br />
<strong>Maxis</strong> Secure offers a suite of security<br />
services for mobile devices and PCs<br />
that includes data protection to mobile<br />
surveillance services.<br />
Antitheft – Antitheft can lock, wipe<br />
and track the customer’s mobile device<br />
remotely over the internet or via SMS in<br />
case of loss or theft.<br />
Complete Phone Backup – Complete<br />
Phone Backup safeguards mobile phone<br />
data, including Address book, Tasks,<br />
Photos, Events, Ringtones, Videos, SMS<br />
and other multimedia files.<br />
Anti-virus – Anti-virus protects the<br />
mobile phone from security threats like<br />
viruses and worms, trojans and spyware.<br />
Internet Security – Internet Security<br />
protects PCs from virus attacks, filters<br />
spam and phishing attempts and installs<br />
a parental control feature to block access<br />
to inappropriate content.<br />
Remote Surveillance – A true Mobile<br />
Monitoring Service which streams live<br />
video images from installed cameras and<br />
closed circuit televisions (CCTV) to the<br />
mobile device anywhere and anytime.<br />
Health Services<br />
<strong>Maxis</strong> provides a number of healthrelated<br />
services.<br />
Health-related SMS Tips – <strong>Maxis</strong><br />
customers can subscribe to SMS-based<br />
health-related tips on their mobile phone.<br />
These include tips for pregnancy, baby<br />
care and diet.<br />
Health Portal – myLaunchpad users can<br />
visit our health portal for informative<br />
health-related news and articles.<br />
Business Solutions<br />
<strong>Maxis</strong> also provides a number of<br />
compelling mobile solutions for the<br />
business segments.<br />
BlackBerry from <strong>Maxis</strong> – <strong>Maxis</strong> was<br />
the first to launch the BlackBerry service<br />
in Malaysia in 2004. Businesses can<br />
subscribe to our BlackBerry Enterprise<br />
Server (BES) solution.<br />
Unity Solutions – A suite of five<br />
mobile business solutions to enhance<br />
communication productivity and<br />
efficiency of SMEs with almost no setup<br />
costs. Unity Conference allows for<br />
easy call-conferencing setup via WAP<br />
or online for up to 10 mobile and fixed<br />
lines anytime and anywhere. Unity<br />
OneNumber, Unity Hotline and Unity<br />
Reception are virtual PABX solutions<br />
for SMEs. Businesses can use a single<br />
professional easy-to-remember 1700<br />
number to front their business and all<br />
incoming calls can be redirected based on<br />
preset rules. Unity Hotline provides linehunting<br />
capability while Unity Reception<br />
has IVR capabilities. Unity Messaging<br />
allows delivery of all your incoming SMS,<br />
MMS and faxes to your email address<br />
based on preset rules.<br />
Business Partner Solutions – In<br />
collaboration with its partners, <strong>Maxis</strong><br />
offers a range of business solutions to<br />
enhance the operational efficiency and<br />
productivity of SMEs and enterprises.<br />
These include field force automation,<br />
sales force automation, mobile<br />
information on demand, mobile<br />
marketing, mobile banking, mobile<br />
telematics, mobile enforcement, mobile<br />
reservation, mobile CRM, mobile<br />
assurance and mobile trading.<br />
Enterprise SMS and MMS Tools –<br />
Our solutions bring the ubiquity of this<br />
communication medium to businesses,<br />
allowing them to use it for internal<br />
communication as well as developing<br />
relationships with their customers. We<br />
offer stand-alone desktop solutions<br />
as well as those that can be tightly<br />
integrated with enterprise applications<br />
to enable automated SMS/MMS<br />
communication.<br />
<strong>Maxis</strong> M2M – <strong>Maxis</strong> offers a<br />
comprehensive suite of wireless Machineto-Machine<br />
(M2M) solutions for<br />
businesses to enhance the performance<br />
of their operations. In addition, a<br />
Managed M2M platform allows<br />
developers to create M2M solutions and<br />
deploy, operate and maintain all of their<br />
devices in real-time.<br />
CobraConnex – CobraConnex is<br />
a remote vehicle security system<br />
with a host of comfort features. The<br />
CobraConnex device enables you to<br />
communicate directly with your vehicle<br />
and locate and/or immobilise the vehicle<br />
in real-time thanks to the on-board GPS<br />
and GSM technologies.