ENRICHING LIVES EXPANDING HORIZONS - Maxis

MAXIS BERHAD
ANNUAL REPORT 2011
53
We see education as one of the building blocks of excellence and a more competitive
economy and have partnered with the Ministry of Education and the Malaysian
Communications and Multimedia Commission in a number of initiatives to bridge the
digital divide and nurture a spirit of innovation and technopreneurship among young
Malaysians. In 2011, we embarked on a partnership with the Ministry of Education to
provide secondary schools with free access to our flagship online education service.
The long-term objective of this initiative is to develop a society that is technologically
literate, dynamic and innovative.
Making a Positive Impact
The Board is committed to upholding and implementing the highest standards of
corporate governance and international best practices throughout the length and
breadth of our business. Details of our corporate governance initiatives and the internal
control policies we employ are detailed in the relevant sections of this Annual Report.
As an integrated communications service provider, we are in the unique position
of having the means to enrich every aspect of people’s lives. It is of paramount
importance to us that we operate responsibly and with a clear focus on making
a positive impact on the economy, society and the environment. Corporate
Responsibility (CR) is therefore a vital part of good governance at Maxis and
linked closely to our main business objectives.
I am happy to report that in 2011, we undertook a thorough re-evaluation of our CR
approach and priorities. We developed a CR framework which provides a clear direction
and ensures that all CR efforts are aligned with the overall strategy and mission to
create value for all our stakeholders and the nation. We produced our first Sustainability
Report which reflects our CR strategy and framework based on three pillars: Developing
and Enriching Lives – Community, Customers, Partners; Creating a Great Place to Work;
and Advocating Environmentally Friendly Practices.
WE HAVE THE
WIDEST 3G
NETWORK IN
MALAYSIA,
WITH OVER 81%
POPULATION
COVERAGE
Maxis Corporate Responsibility
initiatives include providing
ICT training to underserved
communities in Kg Chennah,
Negeri Sembilan. (L to R)
The previous Chairman of
SKMM, Y Bhg Tan Sri Khalid
Ramli; Secretary General of
the Ministry of Information
Communication and Culture,
Y Bhg Datuk Wira Kamaruddin
Siaraf; Maxis Chairman, YM
Raja Tan Sri Dato’ Seri Arshad
bin Raja Tun Uda; and Minister
of Information Communication
and Culture, YB Dato’ Seri
Utama Dr Rais Yatim graced
the event.