ENRICHING LIVES EXPANDING HORIZONS - Maxis
ENRICHING LIVES EXPANDING HORIZONS - Maxis
ENRICHING LIVES EXPANDING HORIZONS - Maxis
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40<br />
Performance Highlights<br />
PERFORMANCE<br />
AT A GLANCE<br />
Revenue<br />
RM8.8 b<br />
39.0% revenue share (1) in 2011<br />
Comparable revenue (excluding international hubbing business) grew by 2.1% yoy<br />
Mobile revenues grew by RM167 million to RM8.4 billion primarily driven by increase in<br />
non-voice revenues<br />
Enterprise Fixed revenues increased by 7.7% or RM13 million to RM181 million<br />
Revenue in International Gateway segment decreased by 61.5% or RM249 million to<br />
RM156 million due to rationalisation of the hubbing business via scale-down of lowmargin<br />
routes<br />
New revenue streams added (Home services, Cloud, M2M, Managed Services,<br />
U Mobile network sharing); however with limited revenue impact in 2011<br />
Non-Voice (2)<br />
43.5% OF<br />
MOBILE<br />
REVENUE<br />
Non-voice revenues grew by 16.7% yoy to RM3.7 billion. Non-voice as % of mobile<br />
revenue went up by 5.4% points to 43.5%<br />
Growth in non-voice driven by mobile internet, wireless broadband, content services<br />
and outright device sales. SMS revenues remained largely stable. Internet and data<br />
services (non-SMS) now contribute 59.2% of non-voice revenue for the year<br />
Robust Wireless Broadband revenue growth of 41.5% yoy to RM501 million<br />
myLaunchpad ranked as the 2nd most visited local site in Malaysia as of<br />
December 2011<br />
Subscriptions (3)<br />
14.0 m<br />
Continued leadership in both postpaid and prepaid subscriptions and ARPU (Average<br />
Revenue Per User)<br />
14.0 million subscriptions as of December 2011 of which 12.7 million were revenue<br />
generating subscriptions (3)<br />
Wireless Broadband revenue generating postpaid subscriptions at 668 thousand; with<br />
ARPU largely stable despite price pressures in the market (3)<br />
Mobile internet users hit 7.5 million in Q4 to achieve data penetration of 62%. Over five<br />
million 3G handset users in our base. Smartphones used by 31% of base of which 11%<br />
use super smartphones (iPhone, BlackBerry, Android and Windows Mobile phones)<br />
EBITDA<br />
RM4.4 b<br />
EBITDA (Earnings Before Interest, Tax, Depreciation and Amortisation) increased by<br />
RM7 million to RM4.4 billion<br />
42.5% EBITDA market share (1)<br />
EBITDA margin increased by 0.5% to 50.3%, among the highest globally<br />
Margin improvement achieved on the back of cost management discipline and<br />
rationalisation of the hubbing business
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