ENRICHING LIVES EXPANDING HORIZONS - Maxis

62
Business Review
CEO’S
STATEMENT
Continued
Our People
People have been at the core of Maxis’ strength as an organisation. A performanceoriented
work culture, an amalgamation of varied skills, high-quality work standards,
strong international Human Resources (HR) best practices and governance have made
it one of the most preferred work destinations in the country. In turn it has been a
nursery for strong managerial talent built over the years. Maxis is a consummate mix of
home-grown talent and a combination of local and international senior talent, which
make it a globally contemporary telco.
During the year, we strengthened our induction scheme for new recruits and our
management trainee programme for talented graduates. We continue to invest in
the Maxis Academy which has been the backbone for the training and development
of our entire employee base and consolidate the Leadership Development Engine
programme which covers over 200 high-performance managers. We also capped the
year by sending our top executives to Harvard and Stanford Advanced Management
Programmes and investing in leadership succession planning.
Azmi Ujang, Maxis Head of
Human Resources accepted Asia’s
Best Employer Brand Award on
behalf of the Company.
On 1 November 2011, Maxis reorganised its management team to support the
Company’s concerted effort since November 2009 to transform itself from being a
mobile player to becoming Malaysia’s premier integrated communications player. We
have introduced a Joint Chief Operating Officer structure, with one Joint COO leading
our core mobile business and the other building our new businesses, to make Maxis
more agile and focused in delivering its range of services with an integrated and
unified view of the customers.
For the second year in succession, in recognition of creating a culture of innovation at
work and in the HR industry, we received Asia’s Best Employer Award at the second
Asia’s Best Employer Awards.
Corporate Responsibility in Our DNA
Maxis was founded as an organisation with its business mission enshrined in service
to the nation and its people. Over the years, it has worked hard at harmonising the
enormous impact of the telecommunication industry in helping to bridge the digital
divide. Cyberkids, our flagship community programme providing ICT training to more
than 8,500 students and teachers in over 1,500 schools is now entering its 10th year.
We continue to provide scholarships for education at leading international universities
to a vast section of the community across our postpaid customers and our employees.
We have spent RM16 million over the last two decades on this effort.
Maxis has also initiated a content developer programme, the Maxis Mobile Content
Challenge, to encourage home-grown creative talent and help them take ideas to
commercial launch. The programme has successfully generated over 450 new ideas.