ENRICHING LIVES EXPANDING HORIZONS - Maxis

2
Introduction
OUR
COMPANY
Maxis Up Close and Personal
At Maxis we take the idea of being
up close and personal to a whole
new level. We are Malaysia’s biggest
integrated communications service
provider but we keep our customer
relationships intimate, sustaining
close ties over great lengths of time.
Both businesses and individuals
realise that the ubiquitous reach of
our services has enabled a rich
customer experience.
Our commitment to taking the
technology and innovation high
ground for mobile and fixed voice,
messaging, mobile internet and wired
and wireless broadband has allowed
our almost 14 million subscribers to
embrace 24/7 lifestyles. This means
easy interfaces between work and
leisure, education and entertainment
and most importantly business-to
business communications and social
interaction. At Maxis we are building a
brave new world where the virtual and
real meet seamlessly.
Front Runners with a Cause
On a day-to-day basis we push the
frontiers of available technology as
well as the mobile experience for our
customers. How can we deliver more
to our customers by harnessing the
technologies of the future? How can
we increase data speeds and embellish
communications exponentially? We
are confident that the quality of our
people and their drive to stay the course
will result in clever and exciting ideas
to enhance the ways in which our
customers communicate. We thrive on
the unexpectedness of making these
discoveries. We like to keep our game
fresh. We are the biggest in the business
but also the most nimble.
Maxis has the largest high-speed network
footprint in the country with 95%
2G coverage and 81% 3G coverage.
This means our customers are able to
‘thread’ their lives from work to home
seamlessly. Since our inception in 1995,
we have always been at the forefront
of technology. We were the first to
launch high-speed networks in Malaysia
including 3G, 3.5G, 3.5G+ and the first
to conclude LTE (Long Term Evolution)
trials. We have taken the lead in active
network sharing in the country. In
October 2011, Maxis and U Mobile Sdn
Bhd entered into a landmark agreement
to share Maxis’ 3G radio access networks
(RAN), making the partnership the first
active 3G RAN sharing arrangement to be
deployed in Malaysia.
Being simply the best means we have to
push boundaries, making our products
and service offerings hard to beat. Maxis
was the first to bring the BlackBerry,
Apple iPhone, Galaxy Tab, Windows 7
and Android smartphones to Malaysia.
We were also first to launch innovative
services which were world-firsts; Maxis-
PayPal partnership, myDEALs and
Maxis@Formula1. Regionally, Maxis
created milestones by being a frontrunner
with Maxis 1Store, ONEMusic,
Maxis Games and Maxis Movies. In
Malaysia, FINDER301, Unity Solutions
and Fashionista set fresh benchmarks in
mobile communications experiences.
We actively pursue partnerships for
life-enriching services such as online
payment, remittance, social networking,
music, games and movies. We continue
to nurture our customer relationships
with the launch of Maxis Home. This full
suite of integrated services encompasses
high-speed internet via fibre, mobile
and fixed wireless access, voice, valueadded
services and content, which can
be experienced across multiple screens
– mobile, tablet and personal computer.
Not surprisingly, Maxis’ non-voice revenue
earnings spotlights us as one of the top
performers in the Asian region with
45.3% of mobile revenue being nonvoice
revenue and with over 7.5 million
of our customer base being active mobile
internet users as at Q4 2011.
First Among Equals
Maxis’ growth and strong track record of
enabling innovation, excellent customer
experience and value to stakeholders
have won the company numerous awards
including FinanceAsia’s Best Managed
Company Award 2011 (Top 3), Asia’s Best
Employer Award 2010 and 2011 from
Singapore’s Employer Branding Institute;
Frost & Sullivan’s Malaysia Excellence
Awards 2011 for Mobile Service Provider
of the Year; and the Brand of the Year
Award at the Putra Brand Awards 2011.
Maxis also swept 15 awards at the 12th
Customer Relationship Management
and Contact Centre Association (CCAM)
Annual Awards, including the prestigious
Gold Award for the Best In-house
Inbound Contact Centre above 100 seats.
This marks the second consecutive year
that Maxis has won this award. Maxis
also won the Corporate Nationhood
Initiatives Award in recognition of its
contribution to national unity, integration
and 1Malaysia.
Reciprocity with the community is an
integral part of Maxis. Maxis’ Corporate
Responsibility (CR) efforts focus on
making a ‘Positive Impact’, harnessing
leading-edge technology and innovation
to create value for the economy, society
and the environment. Maxis has been
dedicated to working alongside the
Ministry of Information Communication
and Culture Malaysia (KPKK) and
the Malaysian Communications and
Multimedia Commission (SKMM) on
community investment programmes
namely Maxis Cyberkids and Maxis
Mobile Content Challenge to increase
people’s access to the digital platform.
Additionally, Maxis contributes towards
the nation’s capacity-building by providing
scholarships to outstanding and deserving
Malaysians to pursue their education in
leading local and overseas universities.
Maxis was listed on the Main Market
of Bursa Malaysia Securities Berhad in
November 2009.
For more information, please visit:
www.maxis.com.my