GIPE-PUNE-OIIOI2 - DSpace@GIPE

l40 RA TIO:'>IAUZATION IN iNDIAN BusiNESS ENTERPRISE
£nance. iii pe!'$onnel. in ·mkketing.-!....a~e distinct and'
signal ,enough to he fonowed with 'keen 'interest by'
.~dents ofromparative industrialism: and applied econ-'
.omics. Indian statesmen and business experts are
,v.·atchin~ Ihe experiment with intense personal sympathy.'
But.-·-and this is equally. if l10t more' ~ignificant,-the
poiiticians and business 'men' of Eur.Americawho are
traaiitionallysceptical about Inda' s capacity to produce
.steel and to maintain a giant concern have grave doubts
.cibout the ·futureof the company. To foreign obsei'Ver~
this steel industry of India is still appearing as an exotic
.,.. 'Unsuited to the tropics."'" The T ata Co. is to-day
nothing more than an object of international curiosity.
But this chaUenge from 'far and near has been boldly:
.accepted ;by the directors. To the Tarilf Board and·to'
the lndian Legislature they have olfered assurance that'
'by .1934 •• they -will nave established an industry that can
.stand on its own feet and needs no assistance in the way
6f protection. .. Nay, more; to his c~untrymen the chair­
.mali for ;1926 has the following message to deliver: ,It if
this company is successful· other compariies will follow'
.andWithin twenty or' thirty years you may see a Pittsburg'
in and around Jarrishe·1pur supplying "India With cheap
.steelshe t"equires for her railways and mqtors, her' ships
:and her 'industrial development, a -source of strength and
wealth ,to the whole natio~:"
Not less is rationalization being practised at the My~'
.sore IronWorks {Bhadravati),16 an enterprise of the Govt •
.cif MYsOre, which however il a pigmy concern 'by the side'
1'6 The details may be seen in the ar~icle on the Mysore .!r~n Works in
;the J.RN,C. for 1931.