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Geographical Indication (GI) options for Ethiopian Coffee and Ghanaian Cocoa

Geographical Indication (GI) options for Ethiopian Coffee and Ghanaian Cocoa

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A Consideration of Communal Trademarks<br />

communal trademarks does not appear to raise extra costs or externalities. The<br />

law will likely be amended regardless of whether communal trademarks are contemplated.<br />

Short-term cost issues have the potential to present a challenge to producers,<br />

in the <strong>for</strong>m of fees <strong>for</strong> registration procedures <strong>and</strong> professional services.<br />

However, there is reason to believe that these costs could be offset by long-term<br />

growth <strong>and</strong> development of the affected sectors. The introduction of a common<br />

trademarks system within the existing Economic Community of West African<br />

States (ECOWAS) trading bloc (of which Nigeria is a member) would also be<br />

helpful, by establishing a common West African system <strong>for</strong> IP protection of textile<br />

<strong>and</strong> leather products. Such an initiative, as seen in other regions, could offer<br />

valuable legal <strong>and</strong> institutional plat<strong>for</strong>ms <strong>for</strong> the establishment <strong>and</strong> West African<br />

en<strong>for</strong>cement of communal trademark models.<br />

In addition, a detailed cost-benefit analysis (which was beyond the scope of<br />

this exploratory study) is required be<strong>for</strong>e any producer group embarks on the<br />

process of establishing a communal trademark.<br />

A successful mark depends on public confidence <strong>and</strong> a positive reputation.<br />

SON is not at present en<strong>for</strong>cing st<strong>and</strong>ards in the market, <strong>and</strong> while this may in the<br />

short term seem to benefit the producers, in the long term it will be detrimental<br />

to the growth <strong>and</strong> development of the sectors. Collaborative ef<strong>for</strong>ts are needed<br />

between SON <strong>and</strong> cluster leaders to determine the best approach to establish <strong>and</strong><br />

implement st<strong>and</strong>ards. If st<strong>and</strong>ards en<strong>for</strong>cement is implemented in a uni<strong>for</strong>m, fair<br />

<strong>and</strong> transparent manner, cluster operators can be expected to bear the initial financial<br />

strain based on the promise of quality st<strong>and</strong>ardisation <strong>and</strong> market growth.<br />

Beyond IP <strong>and</strong> st<strong>and</strong>ardisation matters, there is a need to address factors leading<br />

to the high cost of production. Policies are needed to minimise the manufacturing<br />

costs of local manufacturers, so that they can compete with imported<br />

products in terms of quality <strong>and</strong> price. For example, the leather tanneries in Kano<br />

need to be positioned <strong>for</strong> greater competitiveness, <strong>and</strong> promoting local production<br />

of cotton would help to lower textile input costs <strong>and</strong> generate additional<br />

employment.<br />

In addition, the product producers <strong>and</strong> manufacturers need to become better<br />

in<strong>for</strong>med, e.g. about existing financial support facilities <strong>and</strong> schemes, such as those<br />

provided by the Bank of Industry (BoI) <strong>and</strong> SON. SON provides Duty Drawback<br />

Schemes in collaboration with other government agencies (namely, the Nigerian<br />

Export Promotion Council, the Nigerian Customs Service <strong>and</strong> the Central Bank)<br />

through which importers may claim repayment of import duty paid <strong>for</strong> material<br />

used in the production of local goods that are exported. The scheme is established<br />

to provide relief <strong>for</strong> producers of various export goods (including leather <strong>and</strong><br />

textile goods).There is a need <strong>for</strong> the relevant bodies to assist the manufacturers<br />

in benefiting from such schemes.<br />

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