Geographical Indication (GI) options for Ethiopian Coffee and Ghanaian Cocoa

From De Facto Commons to Digital Commons?
buy such copies. 10 More than three quarters of consumers surveyed believed that
burning CDs was an illegal practice, but only 34% of all consumers were willing
to pay more to purchase CDs that respected copyright.
Per month, how much would you be willing to pay for the
model you thought was most appropriate to reward
artists?
LE 300 + 0.62%
LE 251–300
LE 201–250
2.77%
3.08%
LE 151–200
8.92%
LE 101–150
23.69%
LE 51–100
27.69%
LE 1–50
33.23%
0% 5% 10% 15% 20% 25% 30% 35%
Figure 8.1: Amount respondent willing to pay per month to musicians
The survey asked consumers how much they would be willing to pay per
month to reward musicians, regardless of the format of music delivery (Figure 8.1).
While one third of the consumer sample was willing to pay between LE 1 and
LE 50 (about US$ 0.17–0.18) per month to reward musicians, roughly one quarter
of the sample was willing to pay between LE 51 and LE 100 (about US$ 8–16) per
month, and slightly more than a quarter was ready to pay between LE 101 and
LE 150 (about US$ 16–25). Together, this means that 85% of consumers were willing
to pay some amount between LE 1 and LE 150 (US$ 0.17–25) per month, while
only 15% were willing to pay more than that (LE 151–300 [US$ 25–50]).
Some questions were directed to the sub-group of consumers who use CDs or
cassettes to listen to music (200 people, representing 33% of the sample). Of this
sub-sample, 20% purchased illegally burned CDs and cassettes on the street
at a cheaper rate, and 65% purchased them from stores with legal distribution
10 According to Article 181 of the EIPRL, it is illegal to sell burned/copied CDs. However, making
a single copy of a CD for exclusive personal use is legal (Art. 171.2), provided that this copy
shall not hamper the normal exploitation of the work nor cause undue prejudice to the
legitimate interests of the copyright-holder.
183