Geographical Indication (GI) options for Ethiopian Coffee and Ghanaian Cocoa

Innovation & Intellectual Property
sum than money spent on physical or online music goods. Confirming this trend,
concerts and live performances were identified as the best medium of reward for
musicians’ work, with 59% of consumers sampled stating that they believe music
creation is a real job that should be rewarded monetarily, and of that 59%, 76%
saying that such work should be rewarded monetarily via paid attendance at concerts
and performances (see Figures 8.4 and 8.5).
Do you consider musical production to be
work that should be rewarded monetarily?
Yes, should be
rewarded
58.67%
Should be rewarded and
have another job
37.67%
No, should have
another job
3.67%
0%
10% 20%
30% 40% 50% 60% 70%
Figure 8.4: Monetary reward for production?
For consumers who considered musical production
work that should be rewarded monetarily, how do you
think artists should be rewarded for their work?
Concerts/live performance
76.06%
CD/cassette sales (copyrights)
Sponsorship
Revenue-sharing (YouTube model)
Pay-per-song (iTunes model)
Bundling
Subscription fees (digital commons)
Other
Facebook application
18.59%
4.23%
0.28%
0.28%
0.28%
0%
0%
0%
0%
10% 20% 30% 40% 50% 60% 70% 80%
Figure 8.5: Method of monetary reward
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